How do you plan for an unknown threat? That's the question Smartstax sought to ask farmers. Corn Rootworm can be devastating to crops but changes in population from year to year. One year they can be nonexistent, but a huge problem the next - with little indication in the lead up. This campaign was designed to inform farmers on how to watch for the signs of corn rootworm as well as promote Smartstax, a seed treatment that tackles corn rootworm, but only if you plan ahead.