Rangeview |

Rangeview

Art Direction

Rejuvra, a product for ranchers to manage undesirable plants on their pastures, was in the process of updating their look as well as rolling out a new companion product, analytical software Rangeview. I art directed designs and photoshoots to create a new look and tone for the products.

Building a Brand Library

As part of the updated look, the team wanted to build a new library of assets that could be used for upcoming designs. We spent a week in Wyoming shadowing ranchers to capture a realistic portrayal of their job and lifestyle.

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Control the Range

In advertising Rejuvra, we looked to promote the longevity and return on investment that the product provided. Controlling cheatgrass and other weeds means better nutrition for cattle and more efficiency of land in the long term.

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The Watch

Campaign for the seed treatment Smartstax. A mix of promotional and informational material to give farmers the tools to recognize and prepare for a threat to their fields that is often hard to prepare for.

Art Direction

Digital Campaign