Sensi 2

Art Direction
Packaging

In the lead up to the release of the Sensi 2 Smart Thermostat, the brand wanted to create a unique packaging to send to reviewers and industry influencers. This packaging needed to not only house the product, but highlight the features provided. I was paired with a writer, and together we created a packaging experience for the recipient.

Interactive and Informational

The packaging features messages on the exterior and interior lid of the box. A QR code on the inside will lead to a microsite with further information. Additionally, a big feature of the Sensi 2 over its competitors is its commitment to privacy. The product does not track data for marketing or otherwise. To highlight this, when opening the package, a wrap around the product features a complicated with hidden messages about the commitment to privacy and features can be revealed with a provided lens.

Airflow

I created the airflow graphic as a visual representation of the product's function that could also be used as a textural element on the materials packaging. The graphic was well received and was then used in the broader product rollout appearing in emails, videos and more.
next project
next project
next project
next project
next project
next project
next project
next project
next project
next project
next project
next project
Mango Ride
Packaging Illustration for Mango Ride - beer at Aldi USA
Packaging
Illustration