Golden Harvest seeds wanted to have consistent posting on their social media outlets that would promote product but also create engagement and build community. I worked with a team to concept ideas monthly and then execute posts.
Seasonality
Possts needed to reflect the cyclical nature of the farming years and speak to what was coming up or currently happening. Posts about harvest at the end of the year, and planting at the beginning with everything inbetween.
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Engaging and Informative
In addition to calling for engagement the brand wanted to be a source of agronomic information that would lead customers to articles and resources in order to get the most out of their purchase. Informational posts and videos were balanced with more lighthearted engagement posts.
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The Skimm
A series of editorial illustrations made for theSkimm news site.
