The client wanted a strong mark that evoked the USA without using the flag. Since it was being used as an embossed mark I looked to create something that was bold, had an industrial feel. We landed on this striking star that is rooted n American imagery and has an explosive energy.

Following the creation of the mark, the site was designed with an America forward mentality. Angles based on the star mark are used a section dividers as the users scroll down. Secondarily the site uses images of the industrial products as textural elements to reinforce the industrial feel. The imagery is focused on showing real people and factory settings to show the real impact of the campaign.