I was asked to adapt and expand upon existing icons and illustration styles that Purina awas already using. Taking the existing style and guidelines into consideration I created work that fit the needs of the different projects. From pet profiles avatars seen above to infographic illustrations used in articles and Icons for the MyPurina app.

Part of the challenge when creating this work was to representations of pets that owners could relate to. Representing a variety of breeds was important to help make all pets and owners feel welcome.