A series of icons, illustrations and infographics created for Purina to use on apps, articles and more.
Expanding the Brand Look
I was asked to adapt and expand upon existing icons and illustration styles that Purina awas already using. Taking the existing style and guidelines into consideration I created work that fit the needs of the different projects. From pet profiles avatars seen above to infographic illustrations used in articles and Icons for the MyPurina app.
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All Pets Welcome
Part of the challenge when creating this work was to representations of pets that owners could relate to. Representing a variety of breeds was important to help make all pets and owners feel welcome.
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The Watch
Campaign for the seed treatment Smartstax. A mix of promotional and informational material to give farmers the tools to recognize and prepare for a threat to their fields that is often hard to prepare for.
