Campaign design for Protivate, a seed enhancer used in the planting process of crops. The product helps seeds during the planting process and provides nutrients to the seed once planted.
New name, same product
Protivate is the new name of RocketSeeds. This campaign was meant to promote the benefit of the product and notify customers of the name change.
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Long term benefits
Protivate takes the place of a commonly used talc and graphite mixture commonly used in planters. Protivate provides different nutritional benefits, improving long-term success. The campaign was needed to provide farmers with information about the benefits of purchasing Protivate over talc and graphite.
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The Watch
Campaign for the seed treatment Smartstax. A mix of promotional and informational material to give farmers the tools to recognize and prepare for a threat to their fields that is often hard to prepare for.
